Well they better not simply hire some other bojack or bojill this time!
What would make the most business sense, integrating into the position, is to line up first also US media exposure with a better deal than the outgoing deal with CBS, which lands the CFL on merely a cable channel that fewer have than ever!
Then a ton of the marketing efforts can support the enhanced media presence in the US, Canada, and sometimes worldwide, including especially in the UK.
Otherwise as noted in the following, but not from any social media beyond the old forum, we were thankfully able to salvage some good stuff from the old place from the old Mod House and the old Mod Barn.